(noticia) Andalusia launches campaign to attract American visitors

Monday, January 23, 2006

One of Spain’s most intriguing regions is launching a campaign this month to encourage more Americans to visit. Tourism officials from this region in southern Spain are hoping that “An Andalusian Affair” will spur even more Americans to visit.

The campaign by Turismo Andaluz, the region’s tourism board includes an innovative marketing and advertising campaign created by Green Team Advertising. Ads will run in the New York Times (print and online), New York Magazine and the New Yorker, on WQXR Radio and appear on bus shelters and phone kiosks. A new web site, andalusianaffair will be launched shortly. A sweepstakes, an online campaign on google and a promotion with Time Out New York are also in the works. Additionally, Turismo Andaluz has organized a co-op initiative with four tour operators: Central Holidays, Spanish Heritage, Sun Holidays and Trafalgar Tours as well as an outreach to the country’s leading “carriage trade” travel agents that belong to Virtuoso. A newsletter and direct mail campaign is being targeted to flamenco fans.

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